Strong opposition or huge defeat? My latest campaign poll

  • 20 June, 2024
  • Politics
  • Polling

Former Conservatives who have moved away from the party are divided as to whether they want a strong Tory opposition or “a huge defeat so they get the message”, according to my latest campaign polling. Meanwhile, Rishi Sunak being deprived of Sky TV was the third most noticed story of recent days and fewer than 1 in 3 voters think Labour would bring more stability, shorter NHS waiting times or a more manageable cost of living.

What have people noticed?

Rishi Sunak’s early departure from the D-Day commemorations was once again the single most recalled story from the campaign in the last few days, spontaneously mentioned by nearly 1 in 5 respondents. This was followed by the re-emergence of Nigel Farage as leader of Reform UK, followed by the revelation that Sunak did not have Sky TV as a child. This was recalled by 14% – more than mentioned manifesto launches, arguments over tax rises or the party leaders’ debates.

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