BRAVERY

LORD ASHCROFT SALUTES BRAVERY

Lord Ashcroft has a near lifelong interest in bravery that goes back to when he was a boy and his father, Eric, told him of his experiences during the D-Day Landings, while serving as a young officer. Gradually, that interest in courage grew into a passion for gallantry medals and the stories behind them.

lordashcroftonbravery.com
LORD ASHCROFT CHAMPIONS GALLANTRY

Over a period of more than 30 years, Lord Ashcroft has amassed the world’s largest collection of Victoria Crosses (VCs), currently standing at more than 200. He also has substantial private collections of GCs, Special Forces medals and medals for gallantry in the air. He has made significant donations to numerous military charities and was a principal benefactor to the Bomber Command Memorial in London, donating £1 million in support. He believes those who have risked and sometimes given their lives carrying out courageous acts, must be remembered. He champions their gallantry in newspaper/magazine articles, books, blogs, television documentaries, short films, interviews and lectures.

VISIT LORDASHCROFTONBRAVERY.COM TO FIND OUT MORE
lordashcroftonbravery.com
CONFLICTS

View Lord Ashcroft’s heroes and media work covering dozens of wars/conflicts dating back to the Crimean War

HEROES

Lord Ashcroft has championed the valour of hundreds of military and civilian heroes over the past two decades.

SERVICES

Lord Ashcroft’s heroes have served in the Royal Navy/Royal Marines, Army, RAF and other services, whilst some were civilians.

The Lord Ashcroft Gallery
DISCOVER THE WORLD’S LARGEST COLLECTION OF VICTORIA CROSSES & GEORGE CROSSES

The Lord Ashcroft Gallery, at the Imperial War Museum (IWM) in London, is a free exhibition that houses the world’s largest collection of Victoria Crosses (VCs), alongside a significant collection of George Crosses (GCs).

www.iwm.org.uk

In November 2013 – on Armistice Day – Lord Ashcroft unveiled a website giving details of his collection of Victoria Crosses (VCs), Britain and the Commonwealth’s most prestigious gallantry award for bravery in the presence of the enemy.

Over the past three decades, Lord Ashcroft has purchased more than 200 VCs, making it the largest collection of its kind in the world. The website provides a mass of information about each VC and its recipient.

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The Bomber Command Memorial was unveiled by Queen Elizabeth II in central London in July 2012. It commemorates the air crews of RAF Bomber Command and their repeated bravery during the Second World War.

Lord Ashcroft made a £1 million commitment to the £7 million appeal for the new memorial because he wanted it built while some war veterans, then in their 80s and 90s, were still alive. Even now the fund-raising for the memorial in Green Park, central London, is ongoing because of the need to maintain the monument.

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