With five weeks to go, fewer than half of voters have made up their minds

  • 31 May, 2024
  • Politics
  • Polling

Fewer than half of voters have made up their minds what to do on 4 July according to my first poll since the election was called. Our survey also looks at what is cutting through from the campaign trail, the issues that matter most and what separates a Tory loyalist from a defector.

Should he have waited?

Had Rishi Sunak decided to wait until later in the year to call the election, voters were more likely to think the result would have been worse for the Tories than better – but a majority, including most Conservatives, thought the outcome would have been much the same either way.

What have they noticed?

Read more
Related Stories