Like all set-piece events in the political calendar, Wednesday’s Autumn Statement has dominated the attention of the Westminster media. As is also the case with such events, most people will not have noticed that it happened, let alone what was in it. That is not to say it doesn’t matter – just that the measures it included and the overall economic message it conveyed have to be reinforced in the Conservative campaign for the five months until polling day.
The importance of being salient
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