Project Blueprint, launched in May 2011, aimed to examine the state of the Conservative voting coalition and to help identify what the party needed to do to achieve an overall majority at the next election. Phase 2 of the project reviews progress towards that goal. It looks at the government’s performance in the eyes both of those who voted Conservative in 2010, and those who considered doing so but decided not to.
Despite apparently momentous recent events – riots, scandals, and economic turmoil – the polls seem to be stuck. For most of this year, Labour have hovered a few points above the Conservatives, who seem to float around the 37 per cent vote share they received at the general election. This is not a bad achievement for David Cameron, considering some of the decisions the Government has had to make. But to get an overall majority at the next election, the Tory vote is going to have to do more than just hold firm.Read more