The Lost Majority

By Lord Ashcroft

The 2017 general election was supposed to be a walkover for the Conservative Party – but the voters had other ideas. In The Lost Majority, Lord Ashcroft draws on his unique research to explain why the thumping victory the Tories expected never happened: what real voters made of the campaign, why Britain refused Theresa May’s appeal for a clear mandate to negotiate Brexit, where the party stands after more than a decade of ‘modernisation’ – and the Tories’ mammoth task of building a winning coalition when 13 million votes is not enough for victory.

Available to order. Release date 29 September 2017.

Hopes and Fears: Trump, Clinton, the voters and the future


Donald Trump’s election as President of the United States confounded the pundits and crowned a year of political surprises.

In Hopes And Fears, Lord Ashcroft sets out in compelling detail why America sent Trump to the White House. (more…)

Victoria Cross Heroes: Volume II

By Lord Ashcroft

THE VICTORIA CROSS is Britain and the Commonwealth’s most prestigious gallantry medal for courage in the face of the enemy. It has been bestowed upon 1,355 heroic individuals from all walks of life since its creation during the Crimean War.

Lord Ashcroft, who has been fascinated with bravery since he was a young boy, now owns 200 VCs, by far the largest collection of its kind in the world. Following on from the bestselling Victoria Cross Heroes, first published in 2006 to mark the 150th anniversary of the award, Victoria Cross Heroes: Volume II gives extraordinary accounts of the bravery behind the newest additions to Lord Ashcroft’s VC collection – those decorations purchased in the last decade.

With sixty action-packed stories of courageous soldiers, sailors and airmen from a range of global conflicts including the Indian Mutiny of 1857–58, the Second Anglo-Boer War of 1899–1902 and the First and Second World Wars, this book is a powerful testament to the strength of the human spirit and a worthy tribute to the servicemen who earned the Victoria Cross. Their inspirational deeds of valour and self-sacrifice should be championed and never forgotten.

Foreword by Lance-Sergeant Johnson Beharry VC

  • Hardback, 400 pages
  • ISBN: 9781785900976
  • 8 November 2016


  • Paperback, 400 pages
  • ISBN: 9781785902482
  • 9 November 2017

Buy the book

Well, You Did Ask… Why the UK voted to leave the EU

By Lord Ashcroft

The UK’s vote to leave the European Union shocked the world – not to mention many people in Britain. What it revealed about our country is at least as significant for the future of politics as Brexit itself.

Drawing on more than two years of intensive research by Lord Ashcroft Polls, Well, You Did Ask… explains how voters came to make the most momentous political decision of our time (more…)

Call Me Dave

Call Me Dave, the unauthorised biography of David Cameron - by Michael Ashcroft and Isabel Oakeshott

By Lord Ashcroft

The unauthorised biography of David Cameron.

After a decade as Conservative Party leader, David Cameron remains an enigma to those outside his tight-knit inner circle. This authoritative biography of Britain’s youngest Prime Minister for nearly 200 years provides a fascinating insight into the man only those closest to him know. Based on hundreds of interviews, with everyone from Westminster insiders to intimate friends, this book reveals the real David Cameron.

What are his greatest strengths and his biggest weaknesses? How did he reach the top, first in the party and then as the leader of the UK’s first coalition government since the Second World War? How did he deal with everything from political triumph to personal tragedy? This unauthorised biography answers all these questions and more.

From Eton to Oxford, through gap-year adventures in Russia to his early days as a party apparatchik and his stint as a PR man, the book scrutinises Cameron’s journey to the premiership – and his record as the most powerful man in the land.

Co-authored by Lord Ashcroft, the former deputy chairman of the Tory Party and respected pollster, and Isabel Oakeshott, the award-winning political journalist, this is unquestionably the most hotly anticipated political book of the year.

Hardback, 320 pages
ISBN: 9781849549141
Release date 12 October 2015

Order the hardback here

Pay Me Forty Quid And I’ll Tell You

By Lord Ashcroft

The 2015 Election Campaign Through The Eyes Of The Voters.

From January until the election, Lord Ashcroft Polls conducted weekly focus groups from Cornwall to Scotland to find out whether the parties’ (more…)

Special Ops Heroes

s Heroes by Michael Ashcroft


Special Ops Heroes tells the stories behind Lord Ashcroft’s collection of Special Forces medals and is the fifth book in his bravery series.

It uses new material from diaries, eyewitness accounts, medal citations, letters, unpublished books and interviews with the medal recipients themselves to tell remarkable tales of gallantry.

The Foreword to the book has been written by Andy McNab, the SAS hero turned best-selling writer. He says Special Ops Heroes tells “amazing stories of courage” and he describes the book as “a page-turner”.

The book tells of some of the actions of the “SAS Originals” during the Second World War and also recounts stories from later twentieth century conflicts including Northern Ireland, the Falklands War and the First Gulf War.

Lord Ashcroft is, once again, determined to champion courage with his latest book and is giving a complimentary copy of Special Ops Heroes to all the 6,000 secondary school in the UK.

Furthermore, he is donating all his author’s royalties from the sale of Special Ops Heroes to two military charities: the Special Air Service (SAS) Regimental Association and Walking With The Wounded.

Lord Ashcroft has amassed a collection of more than 100 groups of Special Forces medals.In his new book, he recounts the inspirational stories behind more than 50 new groups of gallantry and service medals that have been added to his collection since the publication of his book Special Forces Heroes six years ago.

To purchase the book click here

To visit the website click here

Heroes of the Skies

By Lord Ashcroft

Heroes of the Skies is the fourth book by Lord Ashcroft in his bravery series. The book tells the remarkable stories behind the world’s largest private collection of medals for gallantry in the air that were awarded to more than 80 British, Commonwealth and other Allied airmen.

Heroes of the Skies uses new material from pilots’ log books, eye-witnesses, letters, interviews, citations and other sources to tell the stories of air combat, bombing raids and other bravery displayed by airmen as long ago as the First World War and up to the on-going conflict in Afghanistan. The book was published by Headline on 13 September 2012. Its Foreword is written by Marshal of the RAF Sir Michael Beetham GCB, CBE, DFC, AFC.

Many of us share the author’s fascination with the bravery of others, and these amazing stories allow us to remember and honour those who have risked, and often lost, their own lives for the sake of others.

Lord Ashcroft believes that great courage should be widely acclaimed and must never be forgotten.

Heroes of the Skies by Michael Ashcroft was published in hardback by Headline Review in September 2012.

Lord Ashcroft is donating all the author royalties from the sale of Heroes of the Skies to the charity The Royal Air Force Benevolent Fund.

Heroes of the Skies has also been made into a brand new six-part series starting at 8pm on Thursday, 20 September 2012 on Channel 5.

To purchase the book click here

George Cross Heroes

By Lord Ashcroft

On 23 September 1940, as a response to the changing nature of war that the Second World War had brought about, George VI announced the creation of the George Cross. Ranking alongside the Victoria Cross, it would recognise supreme gallantry away from the heat of battle – behind the front line and in civilian situations.

From the beginning, those who risked or lost their lives in bomb disposal were at the forefront of the minds of those issuing the award – and amongst the very first awarded were those to Robert Davies and George Wylie for their bravery removing an unexploded bomb close to St Paul’s Cathedral. Today it is still these bomb disposal men, who face the possibility of death on a daily basis, who are so often the recipients of the award, with Olaf ‘Oz’ Schmid the most recent recipient. Schmid spent five months in Helmand Province and defused over seventy improvised explosive devices. He lost his life in October 2009.

Since its inception, 161 awards have been made across the Commonwealth and, of these, 110 have been to service personnel and 51 have been to civilians. Those civilians have come from walks of life as diverse as police officers, train drivers, journalists and teachers, and have included four women as well as two collective groups – the people of Malta in 1942 and the Royal Ulster Constabulary in 1999. The very first recipient Thomas Alderson typified the bravery that George VI wanted to commemorate – an ARP leader in the Blitz, he led a series of dangerous below-ground searches, while the air-raids were still continuing, in his home town of Bridlington, with little concern for his own safety.

Many of us share the author’s fascination with the bravery of others, and these amazing stories allow us to remember and honour those who have risked, and often lost, their own lives for the sake of others.

Lord Ashcroft believes that great courage should be widely acclaimed and must never be forgotten.

George Cross Heroes by Michael Ashcroft was published in hardback by Headline Review in October 2010.

Lord Ashcroft is donating all the author royalties from the sale of George Cross Heroes to the charity The Victoria Cross and George Cross Association.

George Cross Heroes has also been made into a brand new four-part series starting at 10pm on Thursday, 18 November 2010 on Discovery History.

To purchase the book click here

Minority Verdict

By Lord Ashcroft

Drawing on his unique perspective as the man responsible for the party’s target seats and polling, the 133-page book gives Lord Ashcroft’s view of the Conservatives’ progress since their third defeat in 2005, the reasons for the party’s failure to win an overall majority in 2010, and David Cameron’s decision to form a coalition with the Liberal Democrats.

Minority Verdict follows Lord Ashcroft’s influential analysis of the 2005 election campaign, Smell the Coffee: A wake-up call for the Conservative Party, which called for the party to modernise and re-engage with voters having come to be seen as untrustworthy and out of touch.

Lord Ashcroft said: “There has been speculation as to my view of the Party’s performance in the election, and of David Cameron’s subsequent decision to forge a coalition with the Liberal Democrats. By putting an end to speculation, Minority Verdict sets the record straight. This is a record of what I really thought at the time, and what I think now. And if there is to be a public debate about this subject, Minority Verdict represents my first and only contribution to it. I do not intend to comment beyond what is contained within its pages.”.

A full copy of the report can be downloaded from this website.

To purchase the report click here.