Parties, leaders and the voters they need: the pre-Budget state of play

  • 27 October, 2026
  • Politics
  • Polling

With the conference season behind us, tomorrow’s Budget is the next big test. Each of the three main leaders approaches it with a different question hanging over them. Andy Burnham has given Labour a second chance: will it survive the hard decisions of government, starting with the Chancellor’s? Kemi Badenoch’s personal ratings have improved, yet the Conservatives remain stuck below their 2024 vote share: can she lift the party as well as herself? And Nigel Farage’s summer of financial scandal has tested whether Reform UK’s support is really his.

Our recent polling gets at all three by asking about party and leader together. People could say they liked both, liked the leader but not the party, liked the party but not the leader, or disliked both.

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