With both Labour and the Conservatives expected to suffer heavy losses in today’s local elections, attention will no doubt turn to the quality and likely longevity of their respective leaders. To what extent are Keir Starmer and Kemi Badenoch electoral assets or liabilities for their parties?
In this month’s poll we asked a pair of related questions about Labour and the Conservatives. First, whether people liked both the party and the leader; liked the leader but disliked the party; liked the party but disliked the leader; disliked both the leader and the party, or if they didn’t know.
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