Which flag do people in Britain think represents them best?

  • 22 April, 2024
  • Politics
  • Polling

To mark St George’s Day tomorrow, I asked people in Great Britain which flag they felt represented them best – the flag of their own nation, or the Union flag.

In England, nearly half (44%) chose the Union flag, with one in ten choosing the cross of St George and a further 29% saying both equally.

Similar numbers of Conservative and Labour voters chose the Union flag (40% and 48% respectively), but Tories were four times as likely as Labour voters to name the cross of St George (16% to 4%). Those currently leaning towards Reform UK were more likely to name the cross of St George (30%) than the Union flag (25%) – though a further 43% said both equally.

Nearly three quarters of those in England agreed that the cross of St George is “a symbol to represent England and no-one should be offended by it”. This included more than 9 in 10 Tories but only just over half (56%) of 2019 Labour voters: 13% of them agreed that the St George’s cross was “racist and divisive and should not be displayed”.

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