‘He put the milk in before taking the teabag out!’, ‘He’s a proper nutcase’, ‘Who’s going to pay me for a four-day week?’ My election focus groups in Stoke, Bolton and West Brom

Last week my election focus groups took us to three constituencies in which the Liberal Democrats were hoping to corner the market in disgruntled remainers. This week we have visited three Labour-held, Leave-voting seats of the kind the Conservatives are looking to regain in their quest for a majority: Stoke-on-Trent North, Bolton North East, and the seat held until recently by Labour’s deputy leader, West Bromwich East.

Oven-ready
Boris Johnson’s opening election broadcast, ostensibly filmed during his tea break at CCHQ, had garnered an unusual degree of attention. “I thought it was for Children in Need;” “I thought it was a joke at first, but some people will like that;” “He put the milk in before taking the teabag out!” “He said, ‘our deal is oven-ready, sling it in the microwave,’ and I thought, you’ve never cooked a thing in your life, mate, have you?”

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