Mind the Gap(s): why the Brexit debacle has put both Labour and the Tories under threat from new parties

  • 31 March, 2019
  • Politics
  • Polling

This article first appeared in the Mail on Sunday on 31 March 2019.

Ten years ago, when I was responsible for the Tories’ private polling as the party’s Deputy Chairman, we often asked voters to choose from a selection of words and pictures those which they most associated with the main parties. The Conservative selection would invariably include a picture of an aristocratic family standing outside an enormous house, and other indications that the party was for the rich and out of touch with ordinary people. Labour’s often featured a fat man lazing on a sofa, usually signifying those who lived this way rather than going to work.

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