The Unexpected Mandate: my review of the 2015 election and the unusual parliament that preceded it

  • 2 November, 2015
  • Politics
  • Polling
  • Publications

After the 2005 general election I published Smell The Coffee: A Wake-Up Call For The Conservative Party. Based on extensive research, this was an attempt to understand why the Tories kept losing elections and what they needed to do about it. In 2010 I followed up with Minority Verdict, which drew on published polling and my perspective from having been involved in the Conservative campaign, to help explain why the party had once again fallen short.

Read more
Related Stories