What proportion of people in Britain can correctly identify a picture of the Prime Minister? Yes, you at the back – correct. 94%. This is as close to a unanimous response as you get in political research, but still means that more than one in twenty of our fellow countrymen and women could in theory bump into David Cameron and not be at all sure who he was. (This ought to be a salutary thought for those in the political world who imagine that the rest of the electorate follow events in Westminster as closely as they do.)
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