Like David Cameron, Ed Miliband has an election-winning coalition to build. And like the Prime Minister, he has a dilemma to go with it. Labour’s lead in the polls looks consistent, but is it firm? My latest research report, Project Red Alert, seeks to answer this question.
For many who have switched to Labour since 2010, buyer’s remorse is a big factor, especially if they simply voted for change, or liked David Cameron, but had not considered the likelihood of cuts. Not surprisingly, this is even more the case among those for whom austerity has brought personal consequences.Read more