Following David Cameron’s first anniversary as Prime Minister, comment has been dominated by the state of the coalition government. To me, this is intriguing but secondary. What matters to me is not so much the coalition between the parties, but how to create the coalition of voters who will elect a Conservative government with an overall majority. The purpose of Project Blueprint is to help work out how to build this election-winning Conservative voting coalition.
My research has looked in detail at those who voted Conservative in 2010, and those who thought about doing so but decided not to (the group from whom most new supporters will have to be drawn). In addition, this polling has helped define and quantify the elements of the potential Conservative voting coalition, and to isolate the issues or perceptions that drive the voting intentions of different voter groups. I wanted to work out what they have in common, where they differ, and whether attracting one element of the potential coalition would necessarily repel another. Some may think the government is a bit too Tory, and others think it is not Tory enough: can both be persuaded to vote for David Cameron in four years’ time?
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