Minority Verdict

Minority Verdict

The Conservative Party, the voters and the 2010 election
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Minority Verdict

Minority Verdict

The Conservative Party, the voters and the 2010 election

Drawing on his unique perspective as the man responsible for the party’s target seats and polling, the 133-page book gives Lord Ashcroft’s view of the Conservatives’ progress since their third defeat in 2005, the reasons for the party’s failure to win an overall majority in 2010, and David Cameron’s decision to form a coalition with the Liberal Democrats.

Minority Verdict follows Lord Ashcroft’s influential analysis of the 2005 election campaign, Smell the Coffee: A wake-up call for the Conservative Party, which called for the party to modernise and re-engage with voters having come to be seen as untrustworthy and out of touch.

Lord Ashcroft said: “There has been speculation as to my view of the Party’s performance in the election, and of David Cameron’s subsequent decision to forge a coalition with the Liberal Democrats. By putting an end to speculation, Minority Verdict sets the record straight. This is a record of what I really thought at the time, and what I think now. And if there is to be a public debate about this subject, Minority Verdict represents my first and only contribution to it. I do not intend to comment beyond what is contained within its pages.”.

Paperback
Print Length: 132 Pages
ISBN: 9781849540827
Publication Date: 20 September 2010
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Publication Date: 20 September 2010
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Micheal Ashcroft
The man behind the book

LORD ASHCROFT KCMG PC is an international businessman, philanthropist, author and pollster. He is a former deputy chairman and former treasurer of the Conservative Party and is founder and chairman of the board of trustees at Crimestoppers. He is chairman of the trustees of Ashcroft Technology Academy and a former trustee of the Imperial War Museum. Lord Ashcroft has a lifelong interest in bravery and has built up the world’s largest collection of Victoria Crosses, currently standing at more than 200 decorations. His many charitable donations linked to gallantry and the Armed Forces include more than £5 million for a new gallery bearing his name at the Imperial War Museum, London. The gallery is home to the author’s Victoria Cross and George Cross collection as well as those decorations in the care of the IWM. Lord Ashcroft is also a political biographer who has written books on David Cameron, Jacob Rees-Mogg, Rishi Sunak and Sir Keir Starmer.