In last week’s edition of the Ashcroft In America podcast our co-presenter Elise Jordan coined the phrase “kamikaze Donald Trump” to describe the recklessness that led had led him to tweet derogatory things about a former Miss Universe, at three a.m., five weeks before he hoped to be elected to the White House. As our focus groups confirmed, voters needed to see a more presidential version of Mr Trump if he was to seal the deal with waverers worried about his character and temperament.
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