You can guess what people think, or you can find out – why polling is a force for good

  • 21 April, 2018
  • Politics
  • Polling

Published on 21 April 2018 in India’s Sunday Guardian

It’s been a bumpy few years for the pollsters. Surveys overestimated support for Angela Merkel’s party in last September’s German elections, having correctly identified Emmanuel Macron as the front runner in a competitive field in France earlier in the year. In the last two national contests in the UK, most pollsters expected a knife-edge result in 2015 and a comfortable Conservative victory in 2017, but got precisely the reverse. Before our 2016 referendum most surveys suggested the country would vote to remain in the European Union, and a few months later many received a second shock with the election of President Donald Trump.

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