The 2017 general election was supposed to be a walkover for the Conservative Party – but the voters had other ideas. In The Lost Majority, Lord Ashcroft draws on his unique research to explain why the thumping victory the Tories expected never happened: what real voters made of the campaign, why Britain refused Theresa May’s appeal for a clear mandate to negotiate Brexit, where the party stands after more than a decade of ‘modernisation’ – and the Tories’ mammoth task of building a winning coalition when 13 million votes is not enough for victory.
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