My Conservative Conference Diary – Monday

For a party organisation, a snap general election is a bit like an unannounced Ofsted inspection, as Paul Goodman sagely observed at yesterday’s ConHome fringe meeting on party reform. Quite a revealing one, in the most recent case. Many of the conclusions of the party’s election review focus on narrowing the gap between day-to-day operations and a war footing, and this makes sense – “a snap election should be snap for them and not for us,” as someone close to the process likes to put it. The plans for long-term engagement with younger and ethnic minority voters are also welcome, and yet… familiar. The sense of déjà vu comes from 2005, when I distinctly remember arguing that rather than burn through money on expensive and certainly pointless poster campaigns, proper investment should be made in enduring projects like this that would bear real fruit. In politics as in so many things, the seemingly urgent has a way of crowding out the important.

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