“Vote Labour and get a free kitten”: my election focus groups, with three weeks to go

Our third week of general election focus groups took place in three Labour-held seats in the north of England: Wakefield, Huddersfield and Middlesbrough South & East Cleveland. Only a couple of participants had so far seen any evidence of street campaigning: “The Labour Party were outside my son’s school two weeks ago, with leaflets to all parents. I was surprised really. I thought, time and place. I didn’t think it was appropriate.” The others, however, were by no means insulated from the campaign. “On Facebook it’s rife”. Most of the political messages these groups had seen were in support of Labour, and evidently designed to reinvigorate what had once been the party’s base. What kind of thing had they seen? “She’s on about bringing back fox hunting. I mean, what’s that? Tally-ho and running up and down and ripping foxes to pieces for the elite.”

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