‘The worst that could happen? World War Three’: my Ashcroft In America focus groups in North Carolina

Until 2008, North Carolina was as close to a sure thing for the Republicans in a presidential election as you could get. The state backed the GOP candidate for seven elections in a row, from Ronald Reagan to George W. Bush, only for Barack Obama to capture it for the Democrats in his first run but lose the state four years later to Mitt Romney, albeit by one of the narrowest margins in the country.

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