“Suspicious Strivers” hold the key to Tory election prospects

“Suspicious Strivers” hold the key to Tory election prospects
Most analysis of the electoral battleground is based on people’s voting behaviour. In Lord Ashcroft’s latest research he has taken a different approach to building the Conservative voting coalition – breaking down the electorate by their attitudes to opportunity, personal responsibility, and the role of government in their lives. This article is also available to read on ConHome.

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